Cost Effective Advertising - The internet provides the opportunity for advertising that's more cost effective than radio, television, or print ads. A modest website can cost as little as $1500 plus monthly hosting fees of around $30 - under $2,000 for your first year on the web. That's a $2,000 investment that will work for you 24 hours a day, 7 days a week. Compare that to radio, TV, or print.

Expanded Customer Base - The World Wide Web is just that . worldwide! You may be thinking, "My company is only local." It doesn't have to be anymore. Wouldn't you like to get orders from another state or country? Now it's possible. If you don't want to expand into these markets, or if your products or services can only be provided locally, that's alright too. The point is you'll have greater possibilities available to you. You choose to what extent your company will take advantage of them.

Increased Competitive Edge - Your competitors are either already on the web or they will be. In the first case, you need to catch up just to remain competitive. In the second case, you have a short window of time in which you have the opportunity to get a jump on your competitors and show your customers that you're a leader in your field. Nowadays people look for everything on the web. If a potential client is searching the web and your company doesn't have a website, chances are you won't be getting their business. You wouldn't consider removing your business listing from the phonebook would you? People use the Internet far more than they use the phonebook.